Your Smart Tour Companion
Point your camera at any landmark for instant AI explanations, or follow smart itineraries. With an AI guide that knows your journey and makes every stop personal.
See more than a tourist. Feel more than a visitor.
From Planning to Discovery
Five steps from opening the app to discovering something unforgettable
Plan
Pick from curated themed walks or build your own itinerary. Filter by time, duration, and interests, then hit the map with an optimised route.
Navigate
Follow intuitive turn-by-turn directions through Oxford's winding medieval streets. No more getting lost.
Detect
Point your camera at any building. On-device vision AI identifies it instantly and tells its story.
Learn
Chat naturally with your AI guide. Ask about history, architecture, or local legends - it remembers everything.
Explore
Discover hidden alleys, secret gardens, and centuries-old pubs that only locals know about.
Start Your Journey
Download OxGuide and explore Oxford with your personal AI tour guide.
Two Ways to Explore
Discover on the spot or follow a guided journey. Either way, your AI guide is with you.
Scan & Discover
No plans needed. Just point your camera at any landmark and instantly hear its story. Ask questions, dive deeper, and explore freely.
Guided Journey
Follow curated or custom itineraries with turn-by-turn navigation. Your AI guide remembers your journey and gives personalised insights at every stop.
A Guide That Knows Your Journey
OxGuide doesn't just answer questions. It understands where you've been, what you've seen, and tailors every response to your journey. The more you explore, the more personal it becomes.
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- Plan Your Perfect Day
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- Stories to Discover
Oxford - Our Flagship City
Starting with 900 years of history. Every city gets this depth of AI-powered coverage.
Location Categories
How OxGuide Compares
Intelligence meets Exploration
Point your camera, chat with your guide, follow a curated route - or just wander. OxGuide works however you like to travel.
Curated Trips
Pick from themed walking tours or build your own itinerary. Literary Oxford, Scientific Discoveries, and more.
Landmark Recognition
Point your camera at any building. OxGuide identifies it instantly and tells you its story.
AI Tour Guide
Chat naturally with your guide. Ask about history, architecture, local legends - it remembers everything.
Turn-by-Turn Navigation
Follow your route step by step through Oxford's winding medieval streets. We'll guide you every turn.
900+ Points of Interest
Every college, museum, pub, garden, and hidden gem in Oxford - all mapped and ready to explore.
Free Roam & Itinerary
Explore freely on your own or follow a structured tour. Switch between modes anytime you like.
The Best Is Yet to Come
We're building the future of travel - here's a peek at what's next
Just say "Hey OxGuide" - get instant answers about anything around you, hands-free
Tell the app your interests and time - it proactively asks the right questions and builds your ideal day
Reserve hotels and restaurants without leaving the conversation
Proactively suggests what to see next, reminds you when to leave, and flags things you're about to miss
Oxford is just the beginning - London, Cambridge, Paris, Rome, and beyond
Remembers what you love and tailors every recommendation just for you
Suggests the best nearby cafes, restaurants, and pubs as you explore
Beautifully Intelligent
Swipe through the app - vertical phone screens, just like you'd use it.
Browse curated collections like Oxford Classics - 18 landmarks, perfect for 2-3 hours
Browse curated collections like Oxford Classics - 18 landmarks, perfect for 2-3 hours
Click arrows or dots to browse · 6 screens
Coming to a City Near You
Oxford is just the beginning. We're methodically expanding to the UK's greatest heritage cities, then Europe.
Going Global
UK heritage cities first. Then Europe's greatest destinations.
Request Your City
Tell us where to go next. The most requested cities get priority.
Search a City
Don't see your city? Type it in and we'll add it to the list.
Building the Future of Travel
From Oxford to the world - our three-phase journey
AI Tour Guide
Starting where it matters most. Oxford, with 900 years of history mapped, every college covered, and stories behind every stone. Point your camera at any landmark and watch it come alive.
AI Travel Companion
Expanding across Britain's most storied cities. Same depth, same local knowledge, with hotel booking built right in.
AI Travel Agent
From the UK to Europe and beyond. One app, any language, every city worth exploring.
Your Smart Tour Companion
Our Mission
OxGuide was born from a simple idea: what if exploring a historic city felt like having a brilliant local friend by your side? We're building the travel companion we always wished existed - one that plans your day, guides you through hidden streets, identifies centuries-old buildings on sight, and tells their stories like a passionate historian.
Why Oxford First?
Oxford is one of the world's richest cities in history, with 900 years of stories packed into winding medieval lanes and stunning architecture. If we can build the perfect guide for Oxford - with its 39 colleges, hidden gardens, and literary legends - we can take it anywhere. Every city we expand to will get this same depth of coverage.
OxGuide is an AI-powered travel guide app that combines real-time camera-based landmark recognition with a conversational AI assistant. Users can explore cities instantly by scanning landmarks or follow guided itineraries with turn-by-turn navigation and personalised AI insights. Available for Oxford on iOS and Android.
Ready to Explore the World?
Start with Oxford today. Your next city is just around the corner.